By Bruce Albright, Author of In The Trenches and Founder of TrenchesCRM, CSS and the VIBE
This forum Intelly is the next chapter in a journey that began with a simple truth: most sales professionals are trained to chase new business, but few are equipped to nurture the goldmine they’ve already won.
I wrote In The Trenches to shift that paradigm — to give sales professionals, account executives, and business owners a blueprint for retention, growth, and advocacy. But a book alone can’t evolve. It needs a platform. That’s why I built TrenchesCRM — a system designed to implement the principles of the book with precision and emotional intelligence.
Now, with this forum, we go one step further. This is where the blueprint becomes a conversation. A place for closers, coaches, founders, and educators to share what works, ask what doesn’t, and refine the art of client engagement together.
Whether you’re here…