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In the high-stakes world of sales, the finish line is often mistaken for the starting point. A deal closes, a handshake seals the moment—and then what? For many sales professionals, the chase begins again. But what if the real growth, the real revenue, and the real transformation happen after  the deal? That’s the core philosophy behind In The Trenches , Bruce Albright’s definitive guide for sales representatives, company owners, and executives who want to break free from rea

In today’s fast-paced sales environment, staying ahead means more than just knowing your product. It requires a deep understanding of your customers psychological profile, seamless communication, and a strategic follow-through plan. That’s where TenchesCRM-CSS system steps in. It’s not your average data driven CRM. It's your command center for emotionally intelligent selling. Let me take you through why embracing the benefits of our CRM-CSS is no longer optional but essential

In sales, experience is one of the most valuable assets. After spending 40 years building meaningful customer relationships, I often find myself reflecting on the effective strategies that shaped my career. This reflection inspired me to write my book, In The Trenches: A Blueprint for Customer Growth and Retention . It not only captures my journey but also underpins my Customer Relationship Management (CRM) system. In this post, I will share the story behind the book, the les

This coaching post explores how SCAN profiling and buyer motivation types combine to create coaching clarity. Feel free to comment  / reply via email with your own matchups or coaching wins. Buyer psychology isn’t a trend—it’s the tactical core of every smart close.  At TrenchesCRM, we treat it as a teachable system, blending emotional intelligence with strategic clarity. Whether you’re leading a sales team, coaching through objections, or refining onboarding flows, understan