A Note from the Founder
By Bruce Albright, Author of In The Trenches and Founder of TrenchesCRM, CSS and the VIBE
This forum Intelly is the next chapter in a journey that began with a simple truth: most sales professionals are trained to chase new business, but few are equipped to nurture the goldmine they’ve already won.
I wrote In The Trenches to shift that paradigm — to give sales professionals, account executives, and business owners a blueprint for retention, growth, and advocacy. But a book alone can’t evolve. It needs a platform. That’s why I built TrenchesCRM — a system designed to implement the principles of the book with precision and emotional intelligence.
Now, with this forum, we go one step further. This is where the blueprint becomes a conversation. A place for closers, coaches, founders, and educators to share what works, ask what doesn’t, and refine the art of client engagement together.
Whether you’re here to master objection handling, deepen client relationships, or build strategic alliances, you’re in the right place. Welcome to the Trenches.